As a Dutch-language meme sound, Ik doe normaal circulates mainly as a short reaction clip in short-form videos and edits, where its appeal is the everyday wording rather than a famous scene or catchphrase from a show. Because the phrase is simple and widely understood by Dutch speakers, creators can reuse it across unrelated jokes without explaining the reference, from pranks and fails to staged sketches about pretending nothing happened. Its brevity also helps it survive repeated use, since the line can be dropped into a single moment and still carry the whole joke.