Reflection became widely known after Apple made it the default ringtone for the iPhone X in 2017, replacing the earlier Marimba tone for many users. Its short melodic pattern was designed to be noticeable without sounding harsh, which helped it become linked to modern iPhones in everyday life. Online, the clip spread beyond calls as people reused recordings of it in pranks, fake call videos and phone-related memes, where hearing it out of context is the whole joke.