As a standalone meme clip, kill him works because the phrase is short, unambiguous, and easy to drop into almost any competitive or dramatic moment without needing context. Creators have reused it across gaming streams, reaction videos, and short-form edits, where it functions as a crowd chant rather than a literal instruction, signalling that a character deserves to lose. Its brevity makes it ideal for fast cuts, and because the shout is so direct, it still lands years after similar hype sounds have faded, especially when paired with an unexpected defeat or betrayal.