Little Big is a Russian rave pop group formed in Saint Petersburg in 2013, known for satirical songs and viral dance videos that spread widely on YouTube and social media. Tracks built for parties and challenges became popular with editors because the beats are simple, loud and instantly recognisable, even in a few seconds. Clips labelled as a Little Big party sound circulated on soundboards and short video apps as a reusable celebration cue, used whenever a creator wanted music that immediately suggested dancing, chaos and a deliberately absurd party mood.