Nocilla is a well-known Spanish chocolate and hazelnut spread, and the phrase que merendilla plays on the Spanish word for an afternoon snack, giving the clip an instantly familiar food joke for Spanish-speaking audiences. The short audio has circulated online as a meme sound, shared in short-form videos, reaction edits and snack-themed posts where the recognisable brand name does much of the comic work. Its appeal lies in that shared cultural shorthand: viewers do not need context to enjoy the playful chant, which is why creators keep returning to it for light, food-related humour.