The clip circulates as a Japanese internet meme associated with Hikakin, one of Japan's best-known YouTubers, and with fan-made Hikakin meme compilations that collect his most quotable, often cheeky moments. The phrase itself is built from nupu nupu, a playful Japanese sound word for a soft, squishing movement, turned here into a teasing spoken gag. Because it is so short and rhythmically distinctive, it travels well between soundboards, short videos and streams, where fans reuse it as shorthand for mischievous innuendo without needing any explanation.