The line comes from Austin Powers: International Man of Mystery, released in 1997, where Dr. Evil, frozen since the 1960s, returns and demands one million dollars as his ransom, unaware that inflation has made the sum trivial. His henchmen struggle not to laugh, and that gap between his grand villainy and the modest amount became the joke. Clips of the moment circulated widely on video platforms and meme pages, and creators still reuse it whenever a price feels outdated, greedy or laughably small for the drama involved.