El Chiringuito de Jugones began in Spain in 2014 as a late night football discussion programme hosted by Josep Pedrerol, building a reputation for loud arguments and highly theatrical production. Short stingers like the pum became part of its editing language, marking moments of supposed tension around Real Madrid and Barcelona news. Clips from the show circulated widely on Spanish social media, and the hit escaped the programme into memes, fan edits and messaging groups, where it now works as a universal sign for incoming drama.