The phrase comes from everyday Brazilian Portuguese, where 'controle' can praise someone's command of a ball, a car, a controller or a difficult situation. The clip circulates as a short reaction sound on soundboards and in edited videos, detached from any single confirmed source. Its popularity comes from how flexible the compliment is: it fits genuine admiration for skill in games and sports, and it also works ironically when a move succeeds mostly by luck, which keeps it in regular rotation for quick reaction edits.