Shulk first made 'I'm really feeling it' famous as the hero of Xenoblade Chronicles, where the line became his optimistic battle catchphrase. It reached a much larger audience when he joined Super Smash Bros. for Nintendo 3DS and Wii U in 2014, with the phrase carried over as part of his in-game voice work. Clips of the line spread through Smash highlight reels, reaction videos and meme edits, where its upbeat confidence made it easy to reuse. It remains popular because it works as a short, instantly recognisable hype cue for any moment that feels like a win.