The phrase comes from Louis van Gaal during his time as FC Barcelona manager, when he clashed with journalists in a press conference and accused coverage of being siempre negativa, nunca positiva. The shortened siempre negativa part was clipped and shared online as a standalone reaction, especially among Spanish speaking football fans. It spread through forums, videos and soundboards as a quick reply to pessimism, and remains popular because van Gaal's serious delivery turns a simple criticism of negativity into a memorable meme.