Squid Game is a South Korean survival drama that premiered on Netflix in 2021 and quickly became a global hit, with its tense soundtrack becoming instantly recognisable alongside the show's masked guards and children's games. Clips of its music spread widely on TikTok, YouTube, and Instagram, where creators reused it to add drama to challenges, pranks, and reaction videos. It remains popular because the sound alone signals high stakes and competition, even for viewers who have never watched the series.