Jim Raynor first appeared as a Terran marshal in Blizzard's original StarCraft in 1998 and became the human face of the series through StarCraft II and its expansions. His plain spoken, frontier lawman style made short orders and pep talks easy to lift as standalone clips. This line circulated on soundboards and in fan edits because it needs no setup, the speaker and attitude are clear in under two seconds. It remains popular for gaming videos where a player commits to a fight instead of retreating or stalling.