The phrase comes from the Minecraft Movie, where its Catalan wording gives a familiar Minecraft joke a local, playful twist for Catalan-speaking viewers. Shared as a short standalone clip, it travelled mainly through meme and soundboard pages, where its two-second length made it easy to drop into edits without explanation. It has stayed in use because the image it suggests is instantly odd and funny, and because short, quotable movie lines keep working as reactions long after the film itself has left the spotlight.