Martien Meiland became a household name in the Netherlands through the reality series Chateau Meiland, which follows his family renovating and running a chateau in France. His flamboyant reactions and catchphrases quickly became the show's calling card, with Wat erg quoted widely outside the programme. Clips of his lines circulate on Dutch social media and soundboards as shorthand for theatrical dismay. The phrase endures because Martien treats every setback, from a broken vase to bad weather, with the same operatic horror that Dutch audiences instantly recognise.