WatchMojo is a long-running YouTube channel best known for its top 10 countdown videos covering movies, television, music and pop culture. Its opening greeting became a recognisable signature, heard at the start of countless list videos and repeated by viewers who associated it with a new ranking. As the format spread, creators began reusing the line on its own to frame their own lists, turning a simple channel introduction into a shorthand joke for any countdown, ranking or over-serious list.