The phrase became famous as the AOL email alert in the 1990s, voiced by Elwood Edwards who recorded it in 1989 for America Online. As millions signed on via dial up, the greeting became shorthand for the excitement of early online communication. It was later cemented in pop culture by the 1998 film You've Got Mail. Online, the clip survives as a retro notification sound, shared on soundboards and reused in videos whenever a creator wants an instantly understood new message cue.