Command and Conquer Generals launched in 2003 as a modern warfare entry in the long running strategy series, with the USA faction relying on Construction Dozers to build its bases. Each dozer had several short acknowledgement lines, and this patriotic delivery became one of the most quoted. As Generals clips and RTS memes circulated on forums and video sites, the line survived beyond the game as a shorthand for American pride and enthusiastic building, still recognised by players who spent hours ordering dozers around.