Place it at the start of a team reveal or celebration edit, then follow it with the Yaaaay Cheer Sound once the squad is fully on screen. For a comic contrast, put the Game Show Buzzer Sound Effect just before it, as if the coach is being introduced after a false start.
About this sound
A French speaker delivers a brief, loud dedication to coach Allan as if leading a sideline chant. Warm praise gives way to a bouncing, percussive run of 'tchiki brrr', then a final confident shout of 'on est là', or 'we are here'. The effect is joyful, boastful and unmistakably team-spirited, as though a whole squad has just walked in together.