Broken Matt Hardy emerged in 2016 during Matt Hardy's run in TNA Impact Wrestling, part of the Broken Universe storyline with his brother Jeff. The character spoke in an exaggerated accent and treated opponents and objects as obsolete, punctuating promos by chanting delete while gesturing for removal. The chant was quickly clipped by wrestling fans, remixed into edits and shared across forums and video platforms. It survived Hardy's move to WWE in 2017 as Woken Matt Hardy and remains a shorthand reaction for deletion and rejection online.