Short deflection phrases like this circulate widely on soundboards because they work without any context. The line uses familiar British slang, with dunno as a casual shortening of do not know and mate as an everyday form of address, which gives it a laid back but pointed feel. It gained traction as a prank calling clip and as a reusable reply in edits, where creators paste it over interviews, streams and chats whenever someone is put on the spot and clearly has no answer to give.