This clip is mainly used online as a tiny reaction sound rather than a long dialogue quote. In meme edits, creators place the “hoh” after a weird reveal, a knowing stare or an unexpected turn to give the moment extra attitude. Its staying power comes from how short and readable it is: the sound communicates a reaction instantly without covering speech or visuals. It often appears alongside other compact meme reactions such as bruh or a buzzer, depending on whether the joke needs surprise, disapproval or irony.