Heavy Rain is a 2010 interactive drama game by Quantic Dream, and its opening mall sequence has Ethan Mars lose sight of his son Jason. Players repeatedly press a prompt to make Ethan shout the name while pushing through shoppers, and the drawn out delivery quickly escaped the game as a meme. Clips, remixes and impersonations spread across forums and video sites in the early 2010s, with the call reused whenever someone was searching in vain. This impersonation version keeps that joke alive on soundboards long after release.