The line comes from Fate/stay night, where Kirei Kotomine, a priest and master in the Holy Grail War, addresses the young protagonist Shirou Emiya with twisted encouragement. Fans lifted the short exchange into clips and edits because Kirei's calm delivery captures his role as a villain who finds joy in conflict. It spread through anime communities on video platforms and social media, where it became shorthand for mock celebration and sinister approval. It remains popular because the phrase is short, instantly recognisable to Fate fans, and works even without knowing the full story.