Littlest Pet Shop began as a Hasbro toy line and became best known through the 2012 animated television series, which ran for four seasons and followed Blythe Baxter and the pets of Downtown City. Short expressive lines from the show were later clipped for soundboards and edits, where their clear, exaggerated reactions travel well out of context. This I love it line survived as a wholesome reaction clip, shared in fan edits and short videos whenever an enthusiastic, family friendly approval is needed without a longer scene.