Loadsamoney was created and played by British comedian Harry Enfield in the late 1980s, first gaining wide attention on Friday Night Live. The character, a flashy plasterer waving a wad of banknotes, satirised the money obsessed culture of the Thatcher era and quickly became a national catchphrase in the UK. Enfield later carried the character into his own sketch shows, and the shout survived long after as a shorthand meme for sudden wealth, showing off and gleefully over the top bragging online.