Alexis Rose, played by Annie Murphy, is the self-absorbed former socialite at the centre of the Canadian sitcom Schitt's Creek, which ran from 2015 to 2020. Her catchphrase-style asides became a defining part of the character, and fans began clipping this line for use as a sarcastic response online. It spread through TikTok edits, reaction videos and soundboards, where its mix of faux support and judgement fits almost any story that deserves a raised eyebrow. Its staying power comes from Alexis herself, whose confident delivery makes even a short phrase instantly recognisable.