Place it in the middle of a fail edit, after a SpongeBob Fail cue sets up the mistake and before a Dramatic Dun Dun Dun sting closes the scene, so the reaction becomes the turning point between setup and payoff.
About this sound
This is one Arabic word cried out and held for just over five seconds, with the voice climbing and staying loud rather than cutting off. It gives a listener the sense of comic, theatrical denial, as if a small disappointment has become a full protest. That over-the-top frustration is what makes sudden bad news and awkward fails feel bigger and funnier.