Place it at the peak of a search montage, just before the reveal, then follow it with a short scream as the search escalates and finish with emotional damage when the friend was nearby all along.
About this sound
This 8.8-second voice clip is one person shouting the same name again and again, stretching it into a louder, longer “Maricaaa” that sounds increasingly desperate. The delivery is frantic and over-the-top, turning a simple call for a friend into comic panic, which makes it feel instantly funny and chaotic rather than angry.