Rod Sullivan is the main antagonist of Ice Scream, the mobile horror series by Keplerians released starting in 2019, where he kidnaps children in his ice cream van. The character became popular through gameplay videos, fan edits, and soundboards collecting his lines and reactions, including his death scenes. Players share clips like this alongside other horror staples such as the FNAF Jumpscare Scream because both instantly signal danger and a scare. The sound remains used for memes, chase edits, and horror compilations online.