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Never Gonna Give You Up was released by British singer Rick Astley in 1987 and became a number one hit worldwide. Its second life began in 2007 when Rickrolling spread from 4chan as a bait-and-switch prank, replacing expected videos with the song's music video. The joke exploded on YouTube and in live events, making the cheerful chorus a universal sign for being trolled. Decades later the clip still works instantly because the melody is so familiar and the prank needs no explanation.
About this sound
The iconic chorus from Rick Astley's Never Gonna Give You Up, best known as the Rickroll meme sound used for bait-and-switch pranks and jokes online.
This is the instantly recognisable opening chorus of Rick Astley's 1987 pop hit, with his smooth baritone promising never to give you up over bright synths and a steady dance beat. The clip is short and upbeat, but its meaning online is pure mischief. Listeners expecting something serious brace for a reveal, then laugh or groan the moment the familiar melody lands. It works because almost everyone knows the tune and the trick behind it, turning a sincere love song into a shared joke about being caught out.
