Closing logo memes come from a long-running online joke about the short animated stings that used to end television broadcasts. Editors began isolating the most pompous, dated or annoying examples and reposting them as standalone punchlines. This particular clip circulates with the caption that nobody likes the logo anymore, which turned it into a shorthand for forced nostalgia. It survives because the format is instantly recognizable, it needs no context, and it works as an ironic button for videos about reboots, finales and cancelled shows.