Dragostea Din Tei was released by Moldovan pop group O-Zone in 2003 and became a hit across Europe before spreading worldwide. In 2004, American Gary Brolsma's webcam lip-sync video, widely known as the Numa Numa Dance, turned the Romanian chorus into one of the first viral internet memes. The clip circulated on early video sites and forums, long before modern social platforms, and its catchy, unfamiliar lyrics made it easy to parody. It remains a shorthand for early internet humour and nostalgic meme culture.