58 
8 
Download MP3 
The losing horn comes from the long-running American television game show The Price Is Right, where contestants guess retail prices to win prizes. When a bid or game ends without a win, the show uses this descending brass sting to underline the disappointment, a television shorthand that audiences have recognised for decades. Clips of the moment spread through reaction videos, compilations and meme edits, where the sound became detached from the studio and attached to any everyday failure. Its longevity comes from that instant recognition, turning a game-show loss into a universal cue for getting it wrong.
About this sound
The descending losing horn from The Price Is Right that signals a wrong guess. Creators use it for fails, bad answers and awkward moments in videos.
This is the instantly recognisable losing horn from The Price Is Right, a short burst of descending brass that sounds like a deflated fanfare. The notes slide downward in a slow, mocking womp that lands exactly like a joke falling flat, turning a confident guess into an immediate, audible defeat. It is short enough to drop over a reaction shot without breaking the pace, yet familiar enough that viewers understand the failure before any caption appears. The sound works because it is both theatrical and slightly cruel, celebrating the miss while making the person on screen look endearingly unlucky rather than genuinely hurt.
