This sound is tied to Severance, the television series that premiered in 2022. In the show, the elevator is a key part of the transition between an employee's outie and innie, so its chime became instantly recognizable to viewers. Online, creators clip the elevator ding for edits about compartmentalized lives, corporate satire, and abrupt state changes. It remains popular because the audio is simple, memorable, and strongly connected to the show's unsettling office identity concept.