The phrase comes from Snoop Dogg's hook on Dr. Dre's The Next Episode, released in 1999, where the laid-back delivery made the line instantly quotable. Over time, online creators clipped the lyric and paired it with a heavy, repeating dun dun beat, turning it into a short meme sound for comedic reveals. It spread through YouTube edits, TikTok videos and soundboards, where the combination became shorthand for a cheeky, overconfident moment. Its familiarity keeps it in regular use years later.