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So Thick, Smooth, MMM and Creamy!

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A short voice clip from a yogurt advert saying so thick, smooth, mmm and creamy, used as a sus meme sound for food reviews and funny online edits.

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About this sound

A short voice clip from a yogurt advert saying so thick, smooth, mmm and creamy, used as a sus meme sound for food reviews and funny online edits.

This is a short voice line from a yogurt advert where the speaker describes the texture in an exaggerated, satisfied way, saying the product is so thick, smooth and creamy before adding a drawn out mmm. The delivery is slow, soft and a little too pleased, which is exactly why it feels funny and slightly sus out of context. Played over an ordinary bite of food or a close up of something creamy, it instantly turns a normal moment into a joke about someone enjoying it far more than they should.

Pro tip

Drop it right as the spoon lifts or the first bite lands, and let the mmm hang over the close up. Keep music low under the voice, and avoid using it on dry foods where the creamy joke will not land.

How people use it

Add it to yogurt taste test videos for laughs.
Play it over creamy pasta close ups in edits.
Use it when friends overreact to dessert bites.
Drop it into sus food review meme compilations.

More information

The clip comes from a yogurt advert built around texture, with the line meant to sell how rich and smooth the product feels. Online, viewers pulled the audio out of that context because the pleased tone and the mmm sound made it sound unintentionally sus. It then spread as a short meme sound on soundboards and in edit communities, where creators reuse it whenever food, lotion, sauce or anything creamy is shown in close up. Its appeal is the contrast between a straight advert voice and the awkward reaction it creates.

FAQ

What is the So Thick Smooth and Creamy sound?

It is a short voice clip from a yogurt advert where a speaker describes the texture as thick, smooth and creamy, followed by a satisfied mmm. The exaggerated pleasure in the delivery makes it popular as a funny, slightly sus reaction sound.

Where does the thick and creamy sound come from?

It comes from a yogurt advert focused on texture and taste. The line was meant to be a straightforward product description, but online creators isolated the audio and reused it as a meme because it sounds overly pleased and awkward out of context.

How do creators use this creamy yogurt sound?

Creators place it over close ups of yogurt, desserts, sauces or other creamy foods, usually at the moment of the first bite or spoonful. The joke works best when the person on screen looks normal while the voice sounds far too satisfied.