Put this clip at the start of a reveal sequence, then follow it with a longer reaction clip to raise the stakes, and finish with a short dismissal once the joke has landed.
About this sound
Over just under three seconds, a voice says sorpresa again and again, each time with more force, turning one word into a running gag. The effect is gleefully disbelieving and silly, as if the speaker cannot accept what has just been shown. It circulates widely in Spanish-language meme edits, where that one word works as instant shorthand for a sudden reveal.