Place it as the punchline after a straight-faced setup clip, then cut straight to the Emotional Damage Meme for the aftermath. For a second shock, follow it with the Scream Meme Sound instead, keeping the moan as the single interruption in the middle of the edit.
About this sound
This is a 15-second, deliberately over-the-top male moan, shared as Artyom, that stays loud and theatrical from start to finish. It feels awkward, absurd and instantly uncomfortable, like a private sound played far too publicly. That clash between its dramatic delivery and an everyday moment is what makes listeners laugh, cringe and look away at the same time.