The amogus joke grew out of the social deduction game Among Us, where players hunt for an impostor among crewmates, and the word became shorthand for the game's bean-shaped characters in memes and short videos. Samsung notification tones are also widely recognised from Android phones, so pairing the two makes the clip instantly familiar even without context. Online, creators reuse this kind of short notification mashup for edits, streams and reaction content, where a three-second sound can set up a joke before the viewer has time to expect it.