Fortnite, the battle royale game released by Epic Games in 2017, grew into a wider internet culture phenomenon, and short audio clips from its community became common meme material. This looping chant took the simple phrase fans would type in chats and streams and turned it into a shareable meme sound that spreads through short form video, edits and soundboards. Its appeal is not musical but communal and ironic, used by players and non players alike to signal an in joke that needs no explanation.