Seu Madruga is the Brazilian name for Don Ramón, the unemployed neighbour played by Ramón Valdés in the 1970s Mexican sitcom El Chavo del Ocho, known in Brazil as Chaves. In the show he is constantly dodging rent, scolding the children and trying to avoid work, which made him one of the most quoted characters in Brazilian popular culture. Short clips of his name being called circulate in memes, WhatsApp audios and reaction videos, keeping the character familiar to new generations who may never have watched a full episode.