GTA Online is the multiplayer mode of Grand Theft Auto V, released by Rockstar Games in 2013, where players receive messages through an in-game phone while exploring Los Santos. The short alert that accompanies those messages became familiar to millions of players through long sessions, gameplay videos and livestreams. Creators later lifted it from gameplay into edits and memes, where it works as instant shorthand for a notification, a reply or unexpected news, which is why it remains recognisable even to viewers who have not played the game recently.