Seinfeld premiered on NBC in 1989 and ran until 1998, created by Larry David and Jerry Seinfeld. Its scene changes were marked by funky slap-bass riffs performed and composed by Jonathan Wolff, who built the cues around Jerry Seinfeld's stand-up segments. The basslines became one of the show's most recognizable signatures despite never using a traditional theme song with lyrics. Clips of the transitions later circulated online as standalone meme sounds, reused in edits and reaction videos long after the series ended.